My journey in marketing project management has been marked by dynamic collaborations with creative and marketing teams to establish and refine processes for managing creative strategy briefs. By implementing effective workflow processes for photography shoots, I ensured our visual content consistently met brand standards, utilizing Trello for enhanced project tracking and efficiency. Crafting detailed creative strategy briefs, I guided designers in producing impactful flyers, media ads, catalogs, and various other advertising materials.
In addition to this, I have taken the lead on website enhancement projects, working closely with IT and design teams. This involved coordinating the diverse needs of customer service, sales, marketing, distributors, and customers to drive significant improvements in search engine optimization, inventory visibility, photo download capabilities, and order processing. These efforts have considerably boosted product visibility and enriched the user experience.
In my previous role as Storefront Implementation Program Manager, I embraced the role of a Servant Leader for a team of six Marketing Implementation Specialists. I focused on clearing obstacles to facilitate the team's success in meeting deadlines. I also established efficient onboarding processes and standard operating procedures, which streamlined the daily operations of over 30 websites, ensuring their smooth and effective performance.